MKT 520 - Marketing Management

Institution:

South Carolina State University

Subject:

Marketing

Description:

MkT 520. Marketing Management. 3(3,0). This course develops and utilizes markt based knowledge and skills for effective marketing strategy formulation, implementation and evaluationina variety of institutional and competitive situations. The course addresses the importance of companies being customer focused and market driven to deleiver superior value to customers. Pre-requisite: MGT 501.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scsu.edu

Phone Number:

(803) 536-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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