MKTG 2110 - Principles of Marketing

Institution:

Central New Mexico Community College

Subject:

Description:

Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Previously BA 2222. Read more. *Students in Business, Hospitality and Tourism or Culinary Arts will be able to apply marketing concepts to their individual program specific areas.

Additional Information:

Historical Version(s):

09/01/2007 - 05/25/2022 

Institution Website:

www.cnm.edu

Phone Number:

(505) 224-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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