DANC 480 - Entrepreneurship and the Arts

Institution:

Point Park University

Subject:

DANCE

Description:

An exploration of capacity-building, creative / entrepreneurial strategy, and the use of technology and communication strategy as applied to the arts and culture sector. Topics include relationships between art, artist and audience, marketing and branding, common business models and failing practices, assumptions that are suffocating the field, as well as gender-, race-, and class-disparities in the arts. Together we will uncover opportunities for artists, creatives, and future arts managers in current arts and culture ecosystems. By the completion of this course, students will have gained significantly experience and shared knowledge to work together to creatively act to solve problems facing the cultural sector as well as thrive in their chosen pursuits within the field. Course Objectives Upon successful completion of the course, students will be able to: (1) Compose a project budget, mission and vision statement. (2) Demonstrate general understanding of the major political, technological and economic difficulties facing the dance sector, and their relevance to the cultural sector at large. (3) Demonstrate functional knowledge and ability to communicate clearly via spoken and written presentation, inclusive of blog writing, vlog creation, and social media platforms. (4) Demonstrate a clearer understanding of how the dance industry works. (5) Demonstrate functional knowledge of marketing. (6) Demonstrate functional knowledge of various technologies, including web-based platforms.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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