COMM 105 - Media and Society

Institution:

Point Park University

Subject:

Description:

This course is a study of basic communication principles and the emergence of the concept of mass communication. It explores the responsibilities and influence of newspapers, magazines, radio, television, public relations, advertising and Internet sources in the modern social system. Course Objectives Upon successful completion of this course, a student will be able to: 1) Describe the functions/operations of various forms of mass media: newspaper, radio, television, cable, magazines, internet and visual communications, and adverstising and public relations. 2) Outline major events in history of mass media. 3) Evaluate the current state of mass media and its status as a prime communication source. 4) Describe challenge ahead for the mass media and explain/identify the looming issues. 5) Illustrate basic techniques and functions that the mass media employ to communicate messages to audiences. Define legal concepts and ethical issues that guide the mass media and all communicators.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.