BPMM 447 - Electronic Media Management

Institution:

Point Park University

Subject:

Description:

This course will introduce students to the fundamental theories and concepts of management in the media industry. Students will demonstrate their understanding of these concepts through projects, case studies, and management simulations. Prerequisites: Junior or Senior Standing. Course Objectives Upon successful completion of the course, students will be able to: (1) Explain the differences and similarities between the management challenges of various media industries. (2) Explain the fundamental theories and concepts of electronic media management. (3) Apply your knowledge of management theory in order to solve real-world problems. (4) Demonstrate the ability to effectively navigate the labyrinth of departmental relationships and responsibilities in the media environment. (5) Demonstrate the ability to balance the needs of various stakeholders in a media organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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