BPMM 341 - Broadcast Copywriting

Institution:

Point Park University

Subject:

Description:

The major areas of writing for radio and television that have to do with continuity between programs. Writing assignments include public service announcements, commercials, promotional materials and telespots. Prerequisites: JOUR 151, BPMM 215. Dual listed as JOUR 541. Course Objectives (1) Identify audience segments and their unique attributes (2) Write copy in broadcast format for both radio and television (3) Create effective copy using specific tactics to sell or promote a variety of products (4) Assess copy on the basis of target audience, genre of presentation, creativity and effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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