BPMM 325 - Video and Interactive Media in Programming

Institution:

Point Park University

Subject:

Description:

Students will learn the processes and principles behind video and interactive media programming and sales. The course will address Broadcast Television, Cable Television, Video Games, and Video Media Distribution. Students will also learn about economic and business factors, cultural issues, and legal and ethical issues that surround these industries. Prerequisites: BPMM 202. Course Objectives Upon successful completion of the course, students should be able to: (1) Describe the most common programming and sales strategies for video and interactive media. (2) Describe common and emerging distribution strategies for video and interactive media. (3) Demonstrate an understanding of the cultural issues surrounding the video and interactive media industries. (4) Demonstrate an understanding of the economic and business factors present in the video and interactive media industries. (5) Apply knowledge of media law and ethics to case studies in video and interactive media programming and sales.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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