BPMM 323 - Radio and Music Programming and Sales

Institution:

Point Park University

Subject:

Description:

Students will learn the processes and principles behind radio and music programming and sales. The course will address Broadcast Radio, Internet Radio, Audio Media Distribution, and the Record Industry. Students will also learn about economic and business factors, cultural issues, and legal and ethical issues that surround these industries. Prerequisites: BPMM 202. Course Objectives Upon successful completion of the course, students should be able to: (1) Describe the most common programming and sales strategies for radio and music. (2) Describe common and emerging distribution strategies for radio and music. (3) Demonstrate an understanding of the cultural issues surrounding the radio and music industries. (4) Demonstrate an understanding of the economic and business factors present in the radio and music industries. (5) Apply knowledge of media law and ethics to case studies in radio programming, distribution, sales, business, and cultural issues.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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