SPTS 490 - Media Entrepreneurships

Institution:

Point Park University

Subject:

Description:

Students in this course will learn to identify potential business concepts, assess their viability, and create business plans. In addition, students will learn to analyze the media business marketplace to determine opportunities for growth, whether in their own business or as part of another organization. Course Objectives 1) Assess the viability of business concepts. 2) Describe the process for creating a business plan. 3) Identify a potential media business opportunity through research of the media environment. 4) Create a business plan. 5) Analyze media businesses within their political, economic, socio-cultural, historical, and environmental contexts. 6) Create a high quality portfolio of academic and professional work.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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