SPTS 305 - Sports Public Relations and Adverti

Institution:

Point Park University

Subject:

Description:

Students will learn basic skills in sports public relations and advertising,as well as specialized scenarios for strategic communication for sports teams and athletes, including both event based and continuous communication. The course will address the broad and diverse aspects of addressing all target publics within the sports industry through case studies and discussion of the theoretical underpinnings of major strategic communication strategies. Prereq: SAEM 303 or PRAD 206 Course Objectives Upon completing this course, students will be able to: 1) Describe the theoretical basis for major strategic communication strategies. 2) Employ the fundamental public relations and advertising tactics appropriate to sports communication. 3)Demonstrate the day to day functions of public relations and advertising in a sports organization. 4) Create sports public relations and advertising communications. 5) Evaluate public relations and advertising efforts in sports.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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