PRAD 560 - Public Relations Campaign I

Institution:

Point Park University

Subject:

Description:

This course, to be taken in sequence with PRAD 561, is designed for students who already have experience or strong academic backgrounds in the field. Students will research, develop, write and prepare, with peer review, public relations campaigns focusing on issues or trends in a specific subject area. Students will work independently to produce individual campaigns but will collaborate on campaign ideas, focus and progress review. The instructor will fill the role of campaign coordinator and will work one-on-one with the students during the course of the two-semester sequence. The objective of the course is to prepare students for a career in marketing, public relations or strategic planning in multiple platforms with a solid foundation in specific subject concentrations. Course assignments are intended for presentation according to highest industry standards and thus for preparation of a student portfolio of professional work. Prerequisite: 6 hours of public relations campaign concentration courses completed. Course Objectives (1) Research, write and produce, from inception to completion, public relations campaigns in specific topic areas: business, environmentalism, education, or criminal justice. (2) Possess expertise in these specific topics, enabling them to produce authoritative and knowledgeable campaigns on these topics. (3) Possess a portfolio of completed public relations campaigns. (4)Enter a highly competitive job environment with a marketable skill set and portfolio establishing them as public relations practitioners knowledgeable in one of the specific topic areas. (5)Possess academic and theoretical knowledge of the media concepts and platforms in the current and future job market. (6)Possess an ability to perform scholarly research, along with normative public relations research abilities, that can apply to future academic endeavors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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