PRAD 522 - Social Media Crisis & Strategic Communications

Institution:

Point Park University

Subject:

Description:

This course involves intensive work in preparation of information for newspapers, radio, television, maga-zines; speech writing; brochures, newsletters; planning publicity campaigns. Prerequisite: JOUR 503 or equivalent competency. Course Objectives Upon successful completion of the course, students should be able to: (1) Recognize the importance of crisis communication in a crisis-driven world. (2) Learn valid methodologies of crisis management and communication both offline and on social media. (3) Become familiar with practice on how to communicate with the media before, during and after a crisis and how to engage with social media in an interconnected world. (4) Analyze journalistic content during a crisis comparing and contrasting social media and traditional media. (5) Develop a journalistic plan for storytelling during a crisis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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