PRAD 436 - Advertising Campaign

Institution:

Point Park University

Subject:

Description:

Basic advertising skills are utilized and refined. Students are required to create and present a full campaign for a new product, including marketing concept, objectives, product positioning, goals, layouts, media and commercial presentation. Course Objectives (1) Create a complete Integrated Marketing Communications campaign for a client. (2) Demonstrate teamwork skills. (3) Produce an Integrated Marketing Communications campaign that will be a valuable asset to any portfolio. (4) Exercise teamwork as part of a successful advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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