PHOT 500 - Photographic Art Marketing

Institution:

Point Park University

Subject:

Description:

Photographic Art Marketing provides self-motivated students with direction into today's dynamic market for photography. The course focuses on grant writing, networking, navigating gallery shows, developing resumes, CVs, portfolio development and what it means to be a professional artist. Classroom lectures cultivate a broader awareness of career options and professional prospects for photographers seeking to pursue a successful career in the art world. Individual research and projects allow students to explore an area in depth. Students share their research methodology and results with their classmates, fostering growth of peer relationships. Course Objectives (1) Generate professional CV's, artist statements describing specific bodies of work, as well as a general photographic art practice, the creation of portfolio websites, promotional material, grant writing for individual as well as group projects, writing about work for proposals and applications for residencies and grad school programs (2) Demonstrate how to market work effectively to galleries (3) Develop personal marketing, portfolio for fine art world (4) Identify current trends in the contemporary art world (5) Participate in student critiques (6) Develop cohesive portfolio assignments that communicate artistic intent through written artist statements

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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