ADV 4855 - IMC Campaigns

Institution:

Youngstown State University

Subject:

Description:

4855. IMC Campaigns. Capstone course in the integrated marketing communications curriculum. By employing the fundamental theories and practices garnered from previous integrated marketing communications courses for a specific IMC problem, the focus is the development of an integrated marketing communications campaign. Prereq.: ADV 3711, ADV 3712, ADV 3717 and GPA of 2.5. 3 s.h.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.ysu.edu/home

Phone Number:

(877) 468-6978

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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