ADV 3717 - Media Planning and Buying

Institution:

Youngstown State University

Subject:

Description:

3717. Media Planning and Buying. Planning, executing, and controlling of media buys. Techniques of allocation of budget among print and electronic media explored on national, regional, and local levels familiarizing the student with syndicated media resources. Prereq.: ADV 3711 and GPA of 2.5. 3 s.h.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.ysu.edu/home

Phone Number:

(877) 468-6978

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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