ADV 3712 - Creative Strategies in IMC

Institution:

Youngstown State University

Subject:

Description:

3712. Creative Strategies in IMC. The creative process is related to the different message and graphic needs required in advertising, public relations, and sales promotion. Examines the synergistic possibilities of the separate efforts focused on the same creative strategy within an integrated marketing communications (IMC) campaign. Prereq.: ADV 3711 and GPA of 2.5. 3 s.h.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.ysu.edu/home

Phone Number:

(877) 468-6978

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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