COM 294 - Social Media Strategy

Institution:

Shippensburg University of Pennsylvania

Subject:

Communication Journalism

Description:

Introduces students to a variety of social media platforms and the ways in which they may be used by communication professionals for information gathering, reporting, publicity, promotion and audience engagement. Examines basic practices and principles of social media planning, content creation and analytics.

Credits:

3.00

Credit Hours:

Prerequisites:

COM 111 FOR LEVEL U WITH MIN. GRADE OF C AND COM 112 FOR LEVEL U WITH MIN. GRADE OF C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

This course is approved for distance education instruction. Distance education opportunities vary by semester. Please contact the university for more information.

Additional Information:

Historical Version(s):

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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