MKT 172 - Sport Marketing

Institution:

Montgomery County Community College

Subject:

Marketing

Description:

This course provides a foundation in marketing and scholarly theory with the perspectives of experts who have been actively involved in the sport industry. A worldwide range of examples from all levels of sports, the use of market-driven tactics and marketing analytics will teach students how to satisfy the target market and maximize profits. New technologies on enhancing customer relationships through social media, content marketing, ticketing strategies, and eSports are thoroughly discussed. Additional topics include segmenting sports consumers, experiential marketing, product strategy, brand communication campaigns, sponsorship -linked marketing, and more.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mc3.edu

Phone Number:

(215) 641-6300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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