BA 696 - Business Vision Innov & Strat

Institution:

Lander University

Subject:

Business Administration

Description:

This course presents the strategic management process as the formulation and application of functionally integrated business policy by top managers. Emphasis is placed upon decision-making in the face of changing conditions, forward-thinking vision, and innovation. The course will integrate theory from all functional areas of business, including accounting, economics, finance, management, and marketing. Topics include firm analysis, vision statements, mission statements, and financial statement analysis. Prerequisites: ACCT 610, FINA 630, MGMT 613, MKT 614, and ECON 615. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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