MKTG 3170 - Digital Advertising

Institution:

Utah Valley University

Subject:

Marketing

Description:

Prerequisite(s): University Advanced Standing; MKTG 3660 Recommended. Teaches advanced digital advertising concepts and skills, including social, display, search, and video advertising as well as campaign management and decision making based on key metrics. Includes a digital advertising project and preparation for industry certifications in advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uvu.edu

Phone Number:

(801) 863-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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