RFM 305 - Hospitality Strategic Marketing

Institution:

Lackawanna College

Subject:

Description:

This course will outline the principles of marketing in the foodservice industry by focusing on market research and planning, target marketing, product placement and promotion. Students will study and apply concepts such as competitive market analysis, market segmentation and promotional mix. They will learn to manage advertising, public relations, sales promotion and personal selling and will develop marketing plans for various segments of the restaurant and professional foodservice industry. (3 credits) Prerequisites: MKT 105

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lackawanna.edu

Phone Number:

(570) 961-7810

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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