MKT 320 - Consumer Behavior

Institution:

Lackawanna College

Subject:

Marketing

Description:

This course will bring the student into the minds of the consumer and what influencces them. Through psychology and sociology, marketers understand how the consumer makes decisions. Students will learn how memory, personality, perception, learning, and individual attitudes influence consumption; how consumption changes over one's life cycle, and the impact of cultural and subcultural influences have on the consumer. (3 credits) Prerequisite: MKT105

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lackawanna.edu

Phone Number:

(570) 961-7810

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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