MKTG 301 - Principles of Marketing

Institution:

The Citadel

Subject:

Description:

Explore the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision-making. This course was previously listed as BADM 309.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2008 - 08/14/2020 

Institution Website:

www.citadel.edu

Phone Number:

(843) 225-3294

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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