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Institution:
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Kutztown University of Pennsylvania
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Subject:
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Music
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Description:
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This course explores the role and importance of an artist manager, what they do, and how they impact the career of the artist and their brand. The course begins with the basics: why an artist needs a manager, the keys to finding the right partner, and a typical management contract. From there the details of planning an artist's career, and money management. Beginning with the first local gigs through the first national tour, students will learn how to create a memorable live performance; book, negotiate, and market the right shows; capture a loyal fan base; and build the kind of success story that helps expand careers.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(610) 683-4000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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