MK 341 - Social Media and Business

Institution:

DeSales University

Subject:

Marketing

Description:

Use and trends in social media from a strategic, business perspective. The management component may, cover online workplace privacy, training,, collaboration, firm reputation, and company, strategy. The marketing component may discuss, strategic marketing objectives, tool selection,, brand development, selling and ROI using, social media. Topic selection is at the discretion, of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201, MG-100 or MI-205

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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