BUSA 542 - Strategic Marketing

Institution:

Eastern University

Subject:

Business Administration

Description:

This course provides an overview of major marketing concepts that impact managers and organizations. Students will gain knowledge of the marketing process and its essential functions with an emphasis on the transcending influence of emerging technology. They will practice the critical consumption of market analytics and its part in informing marketing strategies. They will evaluate traditional models of distribution as well as the role of digital marketing strategies to promote ideas, goods and services in a global information economy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastern.edu

Phone Number:

(610) 341-5800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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