BUSA 533 - Marketing a Socially Responsible Brand

Institution:

Eastern University

Subject:

Business Administration

Description:

This course presents an entrepreneurial approach to increasing brand equity by way of its compelling vision of a better world. Students will learn how to create penetrating narratives that expand brand awareness through ongoing engagement with customers, employees, suppliers, investors, and other internal and external stakeholders. They will draw on strategic marketing principles, business communication practices and digital technologies to formulate a multi-channel marketing campaign for acquiring customers and engaging consumers on the basis of an authentic and transparent value proposition.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastern.edu

Phone Number:

(610) 341-5800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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