CO/M 2090 - PERSUASION

Institution:

Central Wyoming College

Subject:

CO/M Communications/Media

Description:

This course is a blend of lecture, discussion, and application exercises to familiarize students with theories and practices of persuasion. Major topics include: the importance of persuasion, the cognitive approach to persuasion, the source of persuasive messages, ethical concerns, purpose and audience, organization, reasoning, language, persuasion in advertising, and persuasion in political messages.(3 lect.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cwc.edu/

Phone Number:

(800) 735-8418

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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