HRM 2506 - SALES & MARKETING / HOSPITALITY INDUSTRY

Institution:

Central Wyoming College

Subject:

HRM Hotel Restaurant Mgmt

Description:

This course is designed to provide students with basic knowledge and practical experience that will enable them to develop and implement strategic marketing plans for hospitality properties. It stresses the marketing orientation and philosophy that guides the design and delivery of guest services, and includes advertising, promotions, and practical sales techniques for selling to targeted audiences. (3 lect.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cwc.edu/

Phone Number:

(800) 735-8418

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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