MKT 2050 - SOCIAL MEDIA MARKETING

Institution:

Central Wyoming College

Subject:

MKT Marketing

Description:

This course provides the student an opportunity to explore social media and the role it plays in communication and marketing to consumer. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will investigate the evolution of social media marketing strategies and the ethical issues involved in their use, in addition to studying social consumers and their behaviors and e-Commerce in relation to social media marketing. (3 lect.) SOC

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cwc.edu/

Phone Number:

(800) 735-8418

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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