MKTG B474 - Sports Marketing

Institution:

University of South Carolina-Beaufort

Subject:

Marketing

Description:

(Prerequisite: MKTG B350) A study of promotion, sales, and sponsorship strategies utilized in both the marketing of sports (events and properties) and marketing through sports (building brands via alignment with a sports property).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscb.edu

Phone Number:

(843) 208-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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