BA 373 - PRICING

Institution:

Lincoln University - California

Subject:

Business Administration

Description:

This course is designed to provide students with the concepts and techniques for assessing and formulating pricing strategies. Topics include: utility theory, market structures, sales promotion and price discrimination, international pricing, game theory, and auction designs. The topics may vary each term. Additional emphasis will be on measuring the return on investment (ROI) of marketing decisions. (3 units) Prerequisites: BA 301, BA 304

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lincolnuca.edu

Phone Number:

(510) 628-8010

Calendar System:

Semester

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