COM 342 - Persuasion

Institution:

West Chester University of Pennsylvania

Subject:

Communication Studies

Description:

The focus of this course is to develop an understanding of the theories and means of social influence and persuasion that determine then drive audience change. Topics covered include: foundational theories of persuasion, applied persuasion efforts in various settings using varied mediums, and communication strategies for crafting written and spoken persuasive messages.

Credits:

3.00

Credit Hours:

Prerequisites:

(COM 209 or SPK 208), COM 211, COM 213

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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