MKTS 411 - Advanced Marketing Management

Institution:

Point Park University

Subject:

Description:

Planning and coordinating a dynamic and aggressive marketing campaign and synthesizing the tools of marketing. Prerequisite: BMGT 205 and Senior Standing. Course Objectives Upon successful completion of the course, students will be able to: (1) Recognize, define, synthesize and finally apply the various elements of the Marketing Function to their business, and/or organization (2) Examine, compare, diagnose, contrast and criticize the application of recent marketing developments in topics including: Strategic Planning, Competitive Strategy, Customer Relationships, Market Segmentation, Market Research (both quantitative and behavioral), New-Product development, Distribution, Product Pricing, Advertising, Product/information/service mix strategies, and Global and Domestic Marketing Management Review various quantitative techniques and models, and then apply these techniques to modern business situations (3) Convey an understanding of marketing's growing role in present society, within the context of business, non-profits, and even, the public sector (4 Comprehend the range of management decisions implicit in the marketing management process, and recognize the diversity of marketing management talent when (and wherever) they see it (5) Articulate where Marketing, Finance, Production and Organizational Behavior converge

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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