MKTS 410 - Technology/Innovation in Marketing and Sales

Institution:

Point Park University

Subject:

Description:

In marketing and sales, both strategy and implementation are significantly impacted by technology and digital tools, and this course will explore new and existing technologies to better prepare students to enter these dynamic fields. Prerequisites:MKTS 205, MKTS 206. Course Objectives (1) Identify and explain technologies, processes, and tools that support sales and marketing efforts. (2) Demonstrate basic competence with technologies, processes, and tools that support sales and marketing efforts. (3) Assess and predict how emerging technologies may impact sales and marketing efforts.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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