MKTS 320 - Creativity and Product Innovation

Institution:

Point Park University

Subject:

Description:

Innovation is essential to the long-term success- and even survival- of most organizations. Effective, ethical marketing offerings solve problems and satisfy needs, and ongoing product development efforts require creativity and innovation. This course introduces and explores innovation as a management process, investigating the role of creativity in innovation, value creation through innovation and product development, and the product development process. Prerequisite: MKTS 205 Course Objectives (1) Describe the new product development process. (2) Examine the role of creativity in innovation. (3) Analyze the nature and techniques of innovation in new product development. (4) Utilize an innovative product development process to design a market offering that addresses a market need/business problem.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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