MKTS 310 - Personal Branding and Business Devopement

Institution:

Point Park University

Subject:

Description:

Marketing and selling oneself is important in many aspects of personal and professional development, particularly in the fields of marketing and sales. In this course, students will build their own professional personal brand and conduct business with appropriate and expected etiquette. Marketing and sales concepts and theories, including the marketing mix and sales process, will be used for personal brand development and business development. Prerequisites: MKTS Major, MKTS 205, MKTS 206. Course Objectives (1) Identify and use business appropriate communications and etiquette for networking, meetings, presentations, and development of client relationships in a diverse world. (2) Apply marketing and sales skills within the context of business development. (3) Integrate ethical decision- making and problem-solving in marketing and its related areas. (4) Develop and execute a professional personal brand.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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