MKTS 304 - International Marketing

Institution:

Point Park University

Subject:

Description:

An introduction to the tools and techniques for successful competition in the international marketplace. Clarification of such issues as marketing objectives; environmental and competitors' analyses; and product, pricing and promotion strategies applicable to a variety of national settings. Prerequisite: BMGT 205, BMGT 303. Course Objectives Upon successful completion of the course, students will be able to: (1) Explain/define the term global marketing (2) Describe the role of global marketing in American business and in the global economy (3) Describe the influence of global marketing on competition and the free market society (4) Describe the issues of ethics and social responsibility in global marketing (5) Discuss the social and cultural environments of global marketing (6) Discuss the political, legal, and regulatory environments of global marketing (7) Recognize the importance of global information systems and market research (8) Debate the advantages and disadvantages of global marketing methods (9) Debate the differences in global market entry strategies (10) Debate the importance of the global marketing mix in marketing management (11) Describe global marketing communications (12) Debate the relationship between global marketing and globalization

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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