MKTS 280 - MKTS Career Prep

Institution:

Point Park University

Subject:

Description:

This class will prepare students for entry into the professional world of marketing and sales by developing foundational skills in interviewing and marketing themselves utilizing resumes, cover letters, social media, and e-portfolios. Prerequisites: Marketing & Sales Major, MKTS 205. Course Objectives (1) Demonstrate the expectations of a professional work environment, including timeliness relative to attendance and deadlines, quality work output, and apperciation for diversity/inclusion. (2) Practice mock interviews and related exercises to prepare for internship, cooperative edcuation, and job oppurtunities. (3) Analyze an organization and related industry, including its history, hiring practices, marketing/sales practices, and current industry and marketplace trends, and theorize the impact of these elements on future business practices. (4) Assess and enhance their electronic network and online presence. (5) Create a professional electronic portfolio for career self-marketing, including cover letter, resume, reference list, and related sample materials utilizing accuracy and honesty.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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