MKTS 210 - Digital Marketing

Institution:

Point Park University

Subject:

Description:

The internet and related technology skills are required by most business today - particularly in the realm of marketing. You'll learn the basic language of the online marketing ecosystem including advertising, search engine optimization/management, analytics, content development/deployment and social media. This is a hybrid course, combining online learning with in-person implementation of learning with real clients during our class time. Dual Listed with SAEM 210. Prerequisites: SAEM 202 or BMGT 205. Course Objectives Upon successful completion of the course, students will be able to: (1) Apply basic marketing skills including research, segmentation, and strategic development to digital assets. (2) Understand, evaluate and implement conclusions from current internet marketing research. (3) Ascertain the impact of technology on promotion and communications. (4) Implement research and best practices in designing and presenting a digital marketing plan. (5) Comprehend the importance of representing diverse constituencies in marketing materials and conducting business in a socially responsible manner. (6) Develop a professional sense of ethical decision making and problem solving in marketing and its related areas.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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