MKTS 205 - Principles of Marketing

Institution:

Point Park University

Subject:

Description:

This foundational marketing course introduces students to the principles and practices of marketing, including core marketing concepts, the marketing mix, the marketing environment, business and consumer markets, marketing research, marketing technology, and marketing planning. Students will explore marketing careers and gain an understanding of the dynamic role of marketing in an organization and in society. Course Objectives Upon successful completion of the course, students will be able to: (1) Identify core concepts and theories in marketing. (2) Describe market segmentation, targeting, and postioning methods and strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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