GRID 405 - Packaging and Retail Design

Institution:

Point Park University

Subject:

Description:

This studio course focuses on three-dimensional structures for a broad range of products that not only protect package contents but also create an experience for the user. Students examine how messages behave when distributed in three-dimensional space. Conceptual development, prototyping, materials, type, image, layout, design and form are explored to create direct mail, packaging, point of purchase display and environmental designs. Emphasis is placed on developing solutions in relationship to the marketing concepts and objectives. The class will also focus on social, sustainable and environmental issues. Prerequisites: GRID 307. Course Objectives Upon successful completion of the course, students should be able to: (1) Demonstrate the ability to use typography and imagery on a 3-D surfaces. (2) Demonstrate the ability to design on multi-surfaces. (3) Demonstrate the ability to develop solutions to packaging problems. (4) Critique packaging in the marketplace. (5) Make 3-D prototypes.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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