GRID 336 - Branding and Identity Design

Institution:

Point Park University

Subject:

Description:

This course provides students with advanced planning, design and production techniques for creating and enhancing persuasive communications. Students will use industry standard software, combined with solid theory in targeting and reaching audiences through creative and persuasive messages. Students will conceive and create and apply designs including logos, stationary systems and graphic standards for a variety of organizations. Prerequisites: GRID 307. Course Objectives Upon successful completion of the course, students should be able to: (1) Research and identify the nature of organizations and their communication needs. (2) Recognize the terminology used in branding and corporate identity design. (3) Demonstrate the ability to use standard tools for creating, producing and publishing designs. (4) Generate and critique multiple identity concepts for a design. (5) Develop a practical and reproducible design(s), which reflects the organization's image to the targeted audience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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