ANLY 6300 - Marketing Analytics

Institution:

Southern Utah University

Subject:

Business Analytics

Description:

This course provides an overview of the most important analytics methods used in marketing decision making. Students are introduced to common marketing models such as probit, multinomial, and structural equation modeling. Well-established marketing research methods are covered, such as survey and experimental design, along with more recent marketing research tools such as sentiment mining and social-network analysis. (As Needed) [Graded (Standard Letter)] Prerequisite(s): ANLY 6100 - Prerequisite Min. Grade: C Prerequisite Can Be Concurrent? Yes Registration Restriction(s): MSBA majors only or instructor permission

Credits:

3.00

Credit Hours:

Prerequisites:

ANLY 6100

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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