MMC 4252 - Media Sales

Institution:

The University of West Florida

Subject:

Description:

The convergence of new and old technologies will redefine past concepts of the media. In this new, digital, interactive, high-cost, highly fragmented, and highly competitive media world, generating revenue is a top priority for survival. Sales people and sales managers have become more important to the media industry. Introduces students to the principles of media selling and sales management and prepares them for media selling and sales management jobs at a time when media companies are cutting back in almost every area except sales, where jobs are actually increasing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.