MAR 4407 - Business-to-Business Relationship Marketing

Institution:

The University of West Florida

Subject:

Description:

Business-to-Business Relationship Marketing builds upon the foundations of marketing to focus specifically on relationships among industrial companies including suppliers, manufacturers, distributors, and brokers. This course integrates a discussion of organizational behavior, value creation, business-to-business channel relationships, and long term customer retention. Business-to-Business Relationship Marketing incorporates major business functions such as supply chain management, personal selling, customer relationship management and business communications. In business markets these functions are interdependent and require seamless integration in order for the firm to survive in a global economy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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