HMG 5506 - Service Experience Marketing for Hospitality Management

Institution:

The University of West Florida

Subject:

Description:

Examine significant issues facing hospitality and tourism service providers and the successful implementation of a customer focus in service-based businesses. Course includes an overview of services marketing; understanding the customer; standardizing and aligning the delivery of services; the people who deliver and perform services; managing demand and capacity; and promotion and pricing strategies in hospitality and tourism marketing. Offered concurrently with HFT 4503; graduate students will be assigned additional work.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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