ADV 3101 - Creative Strategy & Tactics I

Institution:

The University of West Florida

Subject:

Description:

Covers the strategy, conceptualization, and execution of effective advertising. Professional advertising writing and art direction for both print, broadcast and digital media will be addressed. Familiarity with desktop publishing, especially Adobe Creative Suite is required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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