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Institution:
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Gwynedd Mercy University
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Subject:
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Description:
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This course delivers the basis for a multitude of written public relations materials, respecting the fact that exceptional writing in the industry is the most widely noted and requested skill. The course reviews news-writing style and how they parallel PR writing, grammar, lead writing, and additional fundamentals. Students develop personalized portfolios which include such items as print and electronic news releases, media alerts and advisories, feature stories and public service announcements. Prerequisite: ENG101, COM 204 (COM 204 can be taken simultaneously with special approval).
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(215) 646-7300
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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